Viable.Earth

Viable.Earth is a project of Metro Creative Asia. Founder Robert Stockdill has spent more than 20 years observing and commentating on the retail industry across Asia Pacific and beyond and became convinced that sustainability issues would have a massive influence on consumer behaviour during the next decade.

Viable is a synonym for sustainable and companies in many industries all over the world are focusing on how to minimise their environmental footprint in an era where climate change poses an existential threat to the planet and life as we know it.

By sharing what brands all around the globe are doing in the field of sustainability, Viable.Earth hopes to inspire consumers to seek out new lifestyle solutions and products that help them lead a better life and reduce their impact on the planet.

Its coverage includes news and background on sustainable fashion and lifestyle, plant-based foods, electric vehicles (and planes and ferries!), health and beauty, green energy, retailing and even green investing.